Marsela Ivanova is Digital & Communications Manager at EMPN, where she leads the network’s communications and digital outreach, from strategy through to hands-on execution. Her focus is making EMPN’s macro policy work accessible and landing it with the people who need to act on it, together with the team and the national partner think tanks.

Marsela has more than eight years of communications experience in Brussels. Most recently, at Toyota Motor Europe, she worked on business transformation in the areas of digital transformation (DX) and customer engagement marketing. Before that, she spent over six years at ZN, a digital communications agency in Brussels, across several functions, most recently as Senior Account Manager and Strategic Advisor in the senior management team. She advised clients on how to engage with the EU Bubble ecosystem and communicate more effectively, and helped position the agency as the go-to agency for these solutions. Her clients included the European Commission, the United Nations, Pfizer, Bristol Myers Squibb, Diageo and Roche, among others.

Marsela is a builder who listens first. She reads what a team needs before anyone says it, and she makes ideas happen, from the first idea to delivery.

She holds an MA in Communication Sciences (Digital Media) from KU Leuven and a BA in International Relations from the University of Leeds, both cum laude. Originally from Bulgaria, she is based in Leuven.